About us

Why BRC Productions?

BRC Productions is a creative partnership established in early 2023 by Massimiliano “Max” Maculan and Mina Beshai.
Combining years of experience in visual storytelling, branding, and commercial production, we offer a full-scale approach tailored for brands seeking excellence, clarity, and impact.

Max

Max built his career in commercial photography and cinematography, working with international companies and large-scale events.
He has collaborated with global brands such as Puma, as well as multi-identity designers who create for major fashion houses.
This exposure to high-standard creative industries shaped his signature style: cinematic, refined, and emotionally engaging/designed to elevate brand perception and communicate value through every frame.

Mina

Mina comes from a university foundation in graphic design, later expanding into fashion, advertising, and brand communication.
His experience as a photography and advertising assistant gave him insight into luxury aesthetics and the psychology behind what attracts customers.
Over time, he developed strong expertise in branding and marketing, creating visual identities that not only capture attention but generate ROI, customer trust, and long-term growth.

Our Vision

With Max’s artistic direction and Mina’s strategic branding approach, BRC Productions offers a seamless blend of creativity and business intelligence.
We understand how visual identity influences reputation, especially in markets where quality, elegance, and consistency define a brand’s success.

Why Brands Choose Us

In today’s fast-moving world, visuals are more than content, they are the foundation of how people recognize and engage with your brand.
Effective advertising does more than look beautiful; it builds trust, strengthens market presence, and transforms attention into real business results.

This is why powerful visual communication is essential for brands in the Gulf region:

• It elevates your brand to international standards.

• It communicates prestige, reliability, and ambition.

• It turns visibility into customer engagement and measurable growth.

At BRC Productions, we craft visuals that resonate with audiences, reinforce identity, and position your brand exactly where it needs to be: at the top of the market.

For business inquiries or collaborations, feel free to reach us at: massimilianomaculan@brcproduction.com

minabeshai@brcproduction.com